Research on Marketing Campaign for a Horror

The following Market Campaign that i will be researching is The Woman in Black which is a horror movie. I have chosen this movie as it has the same genre of the film trailer I am creating. As shown above is the trailer for the 'Woman In Black' movie.

In London on the 10th April 2011, the films first teaser trailer was released for the public to view

. A second trailer was released in July 2011 with Harry Potter and the Deathly Hallows Part 2 (which also stars The Woman in Blacks main actor, Daniel Radcliffe). A worldwide trailer was then released on the 17th August 2011, which contained much more footage from the film itself.

The first official UK teaser poster was released on 24th August 2011, followed by the full UK trailer being released on 14th October 2011. 

A one minute teaser was released by CBS Films, the makers of the film, at Spike TV's Scream Awards which was held on 18th October 2011. A day later, a teaser poster was released to the public. 

In the new year, on 11th January 2012, Momentum Pictures finally released an official poster for the film, and the following day, a one minute clip from the film was released by MTV.

As a way of reaching those more interested in novelisation, the novel that the film is based on was re-released alongside the film, this time with the front cover featuring Daniel Radcliffe who is the star of the film, which would market the film further.