Marketing Campaign- Devil Baby Attack

The genre I have chosen for my media product is the horror genre, this is because I have always been insterested on creating my own horror trailer, so hopefully the outcome of my groups trailer will be positive. I have looked at marketing campaigns whilst going through research for my film trailer, I have chosen a recent film release which comes out on the 17th January 2014 which is called, Devils Due. The production team has come up with its own original idea to promote the film, basically by scaring people so that know what the film is.
Devils Due have created their own marketing technique to get their film known, they have used a viral marketing technique. The film is about a couple whos baby so happens to be 'possed' by the devil, to promote this film they have create this baby in real life by creating a mechanical baby and placing it in a remote control pram, the baby can cry like a real baby, scream and chase people away being controlled manually via remote. The artistic work produced on the evil babys face is very realistic and makes the baby seem possessed.